Aveda in the news – Vanity Fair
May 12, 2009
Sure, Aveda president Dominique Nils Conseil runs the first beauty company to offset 100 percent of its electricity with wind power, but for the 53-year-old executive, green living begins at home. Each day, Conseil and his wife, Misato, carpool to work—a practice they adopted instead of purchasing a second car (hybrid or otherwise). And for short trips around downtown Minneapolis, where the couple lives, Conseil opts to ride his bicycle. “I’d travel by bike to work if my commute didn’t include 25 miles on the highway,” he says. At home, the Conseils’ environmental efforts range from using energy-efficient lightbulbs to stocking the kitchen with products from the Wedge, a natural-food co-op.